I was a member of the engineering team who designed and built Federated Media's ad serving platform.
The platform is the central command center for the billions of impressions served on the Federated Media network. It's used by ad operations staff to plan, traffic, monitor, and report on all ad campaigns.
Features I worked on included ad pacing, approval workflows, inventory, Insertion Order automation, and financial reporting.
While being more weighted towards the front end, my role involved a great deal of PHP development, as well as MySQL database work.