Tweet Display is a Flite product that takes a Twitter tweet ID, and "magically" assembles a display ad using that tweet.
If the tweet contains an asset (image, YouTube, Instagram, Vine, etc.), the asset is embedded into the ad. Otherwise, assets from the tweet's Twitter profile are used.
I created a proof of concept prototype using PHP and the Twitter API, which was demoed to Twitter execs for approval.
For release, the product was implemented as a component in the Flite platform by Flite engineers.