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Conversational Marketing Toolbox

Federated Media

UX Design, HTML/CSS, JavaScript, PHP implementation

Federated Media was a pioneer in the concept of "conversational marketing", and needed a novel way to measure the effectiveness of such campaigns beyond simple banner click throughs.

The Conversational Marketing Toolbox (Techcrunch article) was created to track how users interact with these ad campaigns.

I designed and built the front end of this product. Charts were built using pChart.